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Elizabeth Ferraris

Creative Director at Visible Ink Design


I have been working as a designer/art director since January 2001 through my studio, Visible Ink Design. My recent clients include pharmaceuticals (Novartis & Novo Nordisk via Duo Branding) all highly detailed & regulated corporates with strong CI’s & brand consistency needs (Club Med, DStv, Sasol, Nampak) as well as many smaller companies & even government (Dept. of Water Affairs).

I often create work from concept, design, layout, typesetting (textbook style), DTP to finished art & printing (especially having dealt with many of my smaller clients, I have had to handle projects from start to finish).

Managing my client base directly, I’ve always maintained healthy business relationships. There is a large amount of organisation & planning required to address all of my clients’ needs. Variety is great for me & I enjoy working as part of a team, yet also have the initiative to self manage. I am extremely deadline orientated & I definitely work well under pressure! At times, I’ve needed to hire & successfully manage external resources in order to meet various deadlines, depending on the scope of the project I am handling.

My work experience is extensive, varied & includes the following: advertising campaigns, creative concept development, logos & branding, training manuals, PowerPoint presentations, electronic invitations, brochures, posters, trade publications, print adverts, typesetting books, illustration, newsletters, t-shirt design, vehicle branding, packaging, exhibition stands, online banners, webpages, Facebook pages, video editing, podcast editing, copywriting & content development (I’ve even helped a client break a Guinness World Record!).

I created a print skills development workshop for animators at Mindset Network and used to teach extra maths (Kumon) when I was in high school up until varsity days.

I’m highly skilled in both Mac & PC – working primarily on a MacBook Pro and iMac using Adobe CS CC (InDesign being my preferred medium for layout, Illustrator for vector work & Photoshop for retouching & editing photos). I am also fluent in Keynote, iMovie, GarageBand, Freehand, CorelDraw, MS Word, PowerPoint as well as Excel. I have basic HTML and Flash skills to add to the mix too & am a quick learner in all things technical.

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